Basecamp Men 2025
BASECAMP is an annual conference established in 1997, inviting men of all generations and Christian denominations to deepen their understanding of God.
The 2025 theme, "Wise Up With Jesus: Strength & purpose through Jesus’ Wisdom," speaks to the modern search for purpose and answers. In a world where many look to figures like Jordan Peterson, Joe Rogan, and Andrew Tate for solutions, BASECAMP emphasizes that true, never-failing wisdom for life comes from Jesus. The event calls men to find strength and purpose in His teachings. Working with the established visual identity created by a senior designer, my role on this project was to adapt it for apparel and printed/digital conference materials.
BASECAMP25 Sweater
This design was approved and printed as the official merchandise.
Sweater Concepts
Front
Considerations
Mockups considering different logo placements and sizing. This was presented using one fabric colour before considering colour options.
Back
Considerations
Sweater mockups considering different logo variations and placements. These considerations were presented to the marketing theme but were rejected due to. .
BASECAMP Headwear : Beanies
This design was approved and printed as the official merchandise.
Headwear Design Details
Accessories Concepts
Beanie Concepts
Beanie mockups considering the appearance of the event’s logo against different coloured tags and two different fabric colours (walnut and black respectively).
Socks Concepts
Sock mockups considering the appearance of the event’s logo against different coloured tags and three different fabric colours (black, ecru, and forest green respectively).